ONE-PAGE STATION-READY SEGMENT PITCH — National CROWN Day
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THE STORY
The CROWN Act — Creating a Respectful and Open World for Natural Hair — prohibits race-based hair discrimination based on hair texture and protective hairstyles, including braids, locs, twists, and knots, in workplaces and K–12 schools. First signed into law in California on July 3, 2019, the legislation has since spread to 30 states, Washington D.C., and 50+ municipalities — making July 3rd a nationally recognized day of celebration and advocacy known as National CROWN Day aka Black Hair Independence Day .
SEGMENT ANGLES
The Anchor's Own Story
The anchor and/or newscaster wears her natural or protective style on-air July 3rd and share what hair freedom means to her. A personal, 60-second on-air read + social post. High resonance, low lift.
Hometown Hair Stories
Spotlight a local stylist or salon owner celebrating natural hair and protective styles
Crowns Across Generations
An intergenerational family feature on hair traditions passed down
Cultural Celebration
Profile a stylist, advocate, or young girl shaped by the CROWN movement
CROWN MOVEMENT BY THE NUMBERS
30 States + D.C. have enacted The CROWN Act or inspired legislation
31M+ lives covered by CROWN legal protection across the U.S.
546K+ Petition signatures and growing toward a goal of 1 million
STATES WITH CROWN LEGAL PROTECTION
CA · NY · NJ (2019) · VA · CO · WA · MD (2020) · CT · DE · NV · NE* · OR* · IL* · NM* (2021) · ME · TN* · LA* · AK* · MA (2022) · MN · AR · TX · MI · AZ* (2023) · VT · NH · KY* (2024) · RI · MO* · PA* (2025)
*Executive Orders and legislation inspired by the CROWN Act
CONTACT & RESOURCES
Questions or interview requests: Heather Brown heather@thehouseofjoy.com
Petition & more: Dove.com/CROWN
Research Studies