Show Your
On National CROWN Day
This year, our visual direction carries the full spirit of #CROWNLove: deep, rooted, and radiant, soulful, and bold. Textures that speak. Design that feels intentional, grounded, and impossible to ignore.
This year is also about voice. Every crown tells a story, and our system is built to hold them all. We're creating space for people to step in, show up, and add their own chapter to the celebration. The look is unmistakably ours, yet the story belongs to everyone.
National CROWN Day is a special holiday commemorating the inaugural signing of the first CROWN Act legislation in California on July 3, 2019, to “Create a Respectful and Open World for Natural Hair.”
Ways To Celebrate
Celebrate National CROWN Day on July 3rd and help us end race-based hair discrimination nationwide.
Celebrate #CROWNLove by using the Official CROWN photo filter. Tell us why you love your CROWN on social and tag us using #CROWNLove
Watch, like, comment and share the new social series
“CROWN-icles”
featuring Van Van. Follow as she travels to star-studded events where she ask candid question about #CROWNLove .
Sign the petition to help end
race-based hair discrimination!
Search your favorite social media platforms using #TheCROWNAct and #PassTheCROWN to express your #CROWNLove with our CROWN Day stickers.
Follow Our Journey @thecrownact
